You could assume Adam Driver is exhausted from working by your thoughts all day, however it’s usually because he’s nonetheless sprinting after horses—and treading water—in Burberry’s newest eau d’equestrian fantasy.
Nearly precisely a 12 months since Driver starred in an immediately viral advert marketing campaign for Burberry chief inventive officer Riccardo Tisci’s inaugural perfume for the model, which included a industrial by which man and horse contemplated their existence amidst land and sea, the actor returns to the shoreline for an additional 30-second spot to advertise the brand new Burberry Hero Eau de Parfum.
Within the advert, a shirtless Driver as soon as once more finds himself, per a press launch, “within the awe-inspiring great thing about the pure world, depicting what masculinity means in the present day by embracing freedom of expression and the fantastic thing about contradictions—how energy could be delicate, and feelings can empower.” He swims in blue waters to FKA Twigs singing the road “I quench that thirst.” (That tune, “Two Weeks,” additionally soundtracked final 12 months’s industrial; Twigs is a fellow ambassador for the British model.) Driver’s voice additionally supplies some narration: “It takes braveness to embrace your extraordinary.”
The perfume, heat and woody, takes inspiration from perfumer Aurélien Guichard’s reminiscence of the Landes forest in southwestern France: “The scent of the pine needles melted with a path of heat sand and sea-spray was the aroma I wished to recreate,” Guichard mentioned in a press launch. “For me, the sensual and crystalised resins included within the perfume characterize the facility of reconnecting along with your pure intuition.’” And who has extra pure intuition than Adam Driver, the unique man?
