“We’re flipping from simply advertising ladies’s underwear for males to advertising every thing for everyone,” says Sipe who, earlier than becoming a member of Cosabella, was the designer and the founding father of Menagerie Intimates, a lingerie model targeted on male-identifying our bodies. Take, for instance, the corporate’s lacy thongs and jockstraps that have been launched beneath the model’s “By no means Say By no means” class, which Guido Campello, the managing director of Cosabella, says is the primary of extra inclusive collections to return: “We’re already engaged on the second technology, which is de facto, what are the merchandise that ought to cross over?” As Cosabella is venturing into advertising lingerie staples like bikinis and thongs for males, Campello says that the market continues to be catching as much as what shoppers have been demanding for a very long time: “The concept that anybody might have class… that is actually lacking.”
