Julia Fox is a New York lady, and Supreme is a New York model. So when the model teased its spring assortment with a picture that includes Fox aboard a aircraft, carrying a lacy, Supreme-red bra and somewhat stewardess hat with a bottle of Hennessy in hand, sitting on the lap of New Yorker skateboarder Tyshawn Jones, one thing in all probability clicked in your mind. “Hey, that’s type of good,” you might need thought—and also you would not be mistaken.
Filmmaker Concord Korine, whose screenplay for the 1995 film Youngsters captured a specific second in ’90s New York skate tradition, shot the marketing campaign; elsewhere within the cabin are a bunch of professional skaters together with Sean Pablo, Mathias Sauvageon, and Ben Kadow, decked out within the assortment’s overblown camouflage prints, flashy bomber jackets, and a minimum of one leopard-spotted eyemask. As if to spherical all of it out, Debi Mazar—one other iconic New Yorker whom Fox could or could not painting within the rumored upcoming Madonna biopic—hopped in on Instagram to ask Fox, “Are you a flight attendant ?
Whereas Supreme has been leaning heavy into the collaborations lately—together with Tiffany & Co., Missoni, and most lately Burberry—the spring marketing campaign looks like a return to type of kinds. Notably, it is the primary launched below the model’s new artistic director Tremaine Emory, who took the helm in February. The identical might be stated for Fox: whereas she’s has been a gentle fixture on the pop-culture radar since literal day 1 of 2022, she at all times has a plan in thoughts.
“I am at all times a big-picture type of gal,” she instructed GQ throughout the peak of quarantine in 2020, the 12 months her profession was supposed to essentially take off (✈️) after Uncut Gems. “I at all times suppose in the long run, and I prefer to see issues by way of from starting to finish in my head.” Fly safely!
